At long last, the Apple iPhone 13 has been revealed. In a blockbuster showcase held overnight, the tech giant unveiled a raft of new products, kicking off with a flagship new smartphone that promises a host of next-gen features and a longer battery life. Not content with simply dropping the iPhone, however, Apple went ham, showing off not one, but four variations. Get ready for the iPhone 13, 13 mini, 13 Pro, and 13 Pro Max. The era of the iPhone continues.
Representing the ‘most advanced’ iPhone lineup ever released, the 13 takes things up a notch. The Pro and Pro Max cop a new Super Retina XDR display with ProMotion, along with a massive leap in battery life and the A15 Bionic, the fastest chip in a smartphone. The more budget-friendly (only slightly) iPhone 13 and 13 mini have opted for a sleeker design and improved low light camera functionality, finally putting an end to those grainy late-night snaps.
“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built-in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”
Apple iPhone 13 and 13 mini
Kicking off the new lineup was the Apple iPhone 13 and 13 mini. Featuring a familiar design, the new releases cop an advanced dual-camera system, super-fast performance, and power efficiency, and a brighter Super Retina XDR display. Here’s what you need to know.
The standard and streamlined version of the new smartphone arrives with a slightly different aesthetic than we’re used to seeing. According to Apple, the iPhone 13 and iPhone 13 mini have been redesigned on the inside and out to feature a durable flat-edge design and aluminum frame.
In terms of display, the two standard editions receive an improved Super Retina XDR OLED display set to deliver a vastly increased contrast ratio for true blacks. The tech giant confirmed that these displays will provide a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power-efficient. Better still, the 6.1-inch and 5.4-inch displays feature Ceramic Shield on the front, a material exclusive to the iPhone that Apple claims are tougher than any smartphone glass. Considering the long-held concerns over the shattered iPhone display, it’s a welcomed addition.
Where Apple is claiming the biggest improvements are in the camera capabilities. Both the iPhone 13 and 13 mini cop a redesigned rear camera layout with diagonally arranged lenses to provide an ‘advanced dual-camera system’. Apple is claiming the improvements will offer the most advanced dual-camera system ever seen in iPhone, thanks to advancements in hardware and computational photography.
Specifically, the new Wide camera with 1.7 µm pixels comes with the biggest sensor ever in an iPhone dual-camera system, capable of gathering 47 percent more light. Apple has also added the Sensor-shift OIS technology introduced in the iPhone 12 Pro Max to stabilize the sensor instead of the lens.
Apple is also plugging an innovation known as ‘Cinematic Mode’ which provides depth effect with automatic focus changes to allow users to capture cinema-style moments. The focus can even be changed during and after capture, with the users able to adjust the level of bokeh in the Photos app and iMovie for iOS. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode also records in Dolby Vision HDR, which is just insane. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.
The big news is that the A15 Bionic is steering the ship this time around. Apple’s most powerful chip uses 5-nanometre technology and has nearly 15 billion transistors to tackle demanding tasks. While that might not mean much to the average user, it’s a major boost for everyday use. Apple says the new 6-core CPU comes with two high-performance cores and four high-efficiency cores, making it is up to 50 percent faster than the competition, the fastest in any smartphone.
“The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15,” Apple said. “Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system.”
Apple iPhone 13 Release Date and Price
The iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and red in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities. The Apple iPhone 13 release date is 24 September 2021, with pre-orders beginning at 10 pm AEST on Friday, 17 September 2021. The Apple iPhone 13 is priced at RRP A$1,349 inc. GST before trade-in, and iPhone 13 mini starting at RRP A$1,199 inc. GST before trade-in.