4 Ways to Use LinkedIn to Grow your start-up in 2021

LinkedIn is a very great social media platform for networking and growing your startup. Here are 4 ways to use LinkedIn to grow  your startup in 2021

1. first create  LinkedIn Company Page and promote:

4 Ways to Use LinkedIn to Grow your start-up in 2021

Linkedln members are 50% more likely to buy once they’ve engaged with your business on Linkedln.

So first of all create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about what kind of impression you want to create about customers.

Then Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

You can also promote your start-up  via email, Instagram, and Facebook which will be very great

  • Complete your LinkedIn profile 100% by adding a logo, overview, organization info, etc.
  • Announce the launch of the Company Page on your personal social media profile
  • Encourage employees to follow the Company Page by making it a part of your onboarding process
  • enable follow button into your website so visitors can easily follow your LinkedIn Company Page.

 2.Grow Your LinkedIn Connections:

4 Ways to Use LinkedIn to Grow your start-up in 2021

Once your company page is ready to face the target audience, you need to start building your connections.

It is extremely important to keep one key fact in your mind. It’s easy to build hundreds of connections by randomly sending requests to peer members. But I bet you that this method will not bring genuine followers/prospects, and your engagement levels will not increase. but you can do this.

  • You need a lot of relevant connections who engage in your posts.
  • The more relevant your connections are, the more likely they are to share your content
  • engage with relevant connections that will help you reach their connections as well. 
  • Find highly targeted customers and connections.
  • Join groups –and stay active.

This way, you’ll be able to grow your organic presence & possibly generate leads as well.

3. Share Content Regularly:

4 Ways to Use LinkedIn to Grow your start-up in 2021

Have a content strategy in place for your LinkedIn page. To get started, try posting at least once per day. It’s common for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on Linkedin. You need to post content frequently also keep in mind SEO requirements. This is one of the most used elements in LinkedIn’s marketing strategy. you can use tools for your post like canvas Remember, LinkedIn posts are more engaging with images. Canva offers an extensive stock photo library with branding and customization option.

  • post industry trends, your company updates.
  • Share Industry-relevant content.
  • Always put hashtags which is related to the post.
  • You can also post videos, recently completed projects, tips and hacks,
  • anything you feel could be useful for your professional community

The more you post, the more people you can reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share

4. Generate contacts and sales leads.

4 Ways to Use LinkedIn to Grow your start-up in 2021


The “Who’s Viewed Your Profile” feature, located on the lower right-hand side of your LinkedIn homepage, keeps track of users whom you may or may not be connected to, that have recently viewed your profile. While non-premium users can only see a few of their profile’s recent visitors, this tool allows for what are essential, warm introductions.

Once an entrepreneur has determined who has been viewing their information, they can classify each user as a potential customer, possible recruit, their competition, or otherwise. If they are one of the initial two, an introduction comes almost naturally as they are likely intrigued by the entrepreneur’s company, background, or expertise.

  • Also, Retarget contacts using Matched Audiences
  • Find new prospects using Lookalike Audiences
  • Create events on your LinkedIn page
  • Connect, Reconnect and help — social media marketing at its best.
  • Join LinkedIn Groups where your clients/customers gather.

LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.

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