What are the most important tools for a job seeker? You probably said your resume and your network. But what about the platform that combines them? LinkedIn is the best place for jobs so here we will see the 15 Best LinkedIn Profile Tips for Job Seekers.
LinkedIn allows you to share your experience, skills, and qualifications with future employers, while also allowing you to build and interact with your network and grow your brand as a professional. It can be as crucial to a job seeker as a well-written resume. When you’re looking for a new job, LinkedIn is “the place where you should be spending most of your time.
15 Best LinkedIn Profile Tips for Job Seekers :
1. Put Your Name in Lights
Enter your name as you want to be called. You can use the former name function if you changed your name over the course of your career and want to be found under your former name. You can also choose who gets to see your former name.
2. Make the Most of Your Tagline
Optimizing your tagline is very important to your LinkedIn profile. In your tagline, also known as your headline, use the keywords, descriptors, and deliverables for which you want to be found by hiring managers and recruiters.
Stumped on what kinds of keywords and phrases to use? Take a look at job descriptions that appeal to you, and then pick out the phrases that describe you best.
3. Use a Background Image
You have the option to include a background image to complement your profile photo for further branding. You can choose an image (ensure you have the rights to use the photo) or use a meme creator to create an image of a quote that embodies what you stand for. This is a great place to demonstrate your personal brand to promote the image you want to put forth. The size of this photo is 1400 x 425 pixels and should be a .jpg, .gif or .png file.
4. Include Your Contact Information in the Designated Folder
Under the vanity URL and top third of your profile, you have the option to include a Twitter handle, three website addresses, a company web address, phone number, email address and more — neatly placed in an address file at the lower right-hand corner of your intro box, alongside your LinkedIn URL. Taking advantage of this section makes it easier for hiring managers to contact you.
5. Adjust Your Public Profile Settings
LinkedIn automatically sets profiles to be seen by the public. You can customize which sections are visible to the public (and which are not) when your profile comes up in a search engine result.
Typically, you will want all of the sections visible, but you may decide to choose a different strategy when deciding what is shown or not shown.
6. Create Achievement-Driven Summary and Experience Sections
You want to make sure you give your best first impression in the first 363 characters of your profile section. Why that odd number? It’s the number of characters that appear on your page without someone having to click through to read more.
Here is a guide to developing achievement-driven statements for your summary and experience sections. For each task or claim you are making:
- Ask yourself, “How did I make money, save money, streamline a process, improve the outcome or contribute to culture?”
- Another way to ask this question is, “How do I know I did a good job?” And then describe what that good job looked like.
Using these two questions will steer you away from wasting space by listing job responsibility tasks in your profile and will instead put you on the road to developing accomplishment-driven language in your profile.
7. Use Keywords in Summary and Experience Sections
Keywords are important throughout your profile, not just in your tagline. In your summary and experience sections, you’ll want to use words that will enable hiring managers to “find you” in a keyword search.
A quick tip: Cut and paste a job description into a word cloud application like Wordle.net, to identify keywords and acronyms that you need to have in your profile. Then incorporate these keywords into the content of your summary and experience sections. You’ll want to use these same keywords to develop the skills section of your page (more on that later).
Use words that demonstrate your abilities, subject matter expertise and skill sets as often as possible, especially in your summary and experience sections.
8. Showcase Your Work
There are several sections in your profile that allow you to showcase your work and professional credentials and demonstrate your personality. Each of these sections can add dimension to your overall brand.
For example, use the project section to spotlight work that is pertinent to your profession. (Be sure you have permission to use this material publicly on your profile.) This is an especially great option for copywriters, graphic artists, conference speakers and corporate trainers. What you decide to include here can help set you apart from other candidates.
Include relevant information in each of these sections such as publications, projects, courses and volunteer experience. Upload applicable media, presentations and videos. Make sure that what you include reinforces your personal brand.
9. Choose the Right Skills
The skills section allows you to create an instant association with different skill sets that you want to promote. Be careful in choosing the right skills — you can choose up to 50 — for the job you are seeking and your personal brand.
The options seem limitless, but here is the place to remember your specialization. Focus only on the skills that make the most sense for your overall profile and the types of jobs you are seeking. You can reference the job descriptions for guidance on keywords and phrases to include.
10. Get Recommendations
Having colleagues, managers, clients, vendors, mentors and others provide recommendations about your work and capabilities is the best kind of social boost you can get on LinkedIn. Reach out to your connections and ask them to provide a recommendation. The more qualitative the recommendation, the better.
11. Align Your Profile Data to Your Resume Information
In most job application scenarios, hiring managers will find your LinkedIn profile after they have reviewed your resume. It’s important that your resume and LinkedIn profile match up.
It doesn’t have to be word-for-word, but the dates, titles, information and skills need to corroborate each other. Not having these two documents in alignment can thwart your job search and even call your trustworthiness into question.
12. Make Your LinkedIn Profile Mobile Friendly
About 40% of LinkedIn users use the LinkedIn Mobile apps. While the information a reader finds on a computer is the same that can be found on a mobile device, the layout and functionality are different, so there are a few things to pay extra attention to.
Take a look at the first 73 characters of my tagline and the first 42 characters in my profile summary, shown in the screenshot below. To know for certain how your profile appears on a mobile device, check it out on your own phone.
13. Complete Your Profile 100%
When your profile is completed, it will show in LinkedIn search results of your networks. As a job seeker, this is paramount for being found by recruiters. Follow the prompts in completing your profile.
If you are not currently working, enter a “present” position that indicates the type of job you are looking for. Also, outline professional activities you are doing while looking for your next role. Having this “to present” position listed will contribute to your profile being 100% complete.
14. Join Up to 100 LinkedIn Groups
When you join up to 100 groups, you are now in the connection webs of the group members of these 100 groups — and not just the connection webs of your three degrees of connections. This enables your profile to show up in exponentially more search results.
15. Like and Comment on Other People’s Status Updates
The engagement will increase your profile views and can lead to offline conversations. Using LinkedIn as an online networking tool that leads to offline connections is the goal.
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