Are you learning how to use Pinterest but finding that you’re just making countless mistakes?
You’re just not sure how Pinterest works and the best ways to use Pinterest.
So, instead, you might be making some devastating Pinterest mistakes that result in dwindling or very little traffic. Recently, Pinterest has been changing and causing alarm for content creators, making them want to ditch this platform.
They are complaining that their pin performance is decreasing, their clicks are non-existent and their traffic is tanking. My course, Ready Set Blog for Traffic has an in-depth module on Pinterest marketing.
I’m updating the lessons and adding brand new lessons and brand new strategies for all the changes that are happening on Pinterest. To help you figure out Pinterest, see if you are making one of these devastating Pinterest mistakes.
1: Not Following the Pinterest Guidelines (From Pinterest)
Did you know that Pinterest posts their Community Guidelines and details it’s content safety policy?
You might be surprised by what Pinterest deems as “harmful, misleading, or violent content.” Topics such as breastfeeding or essential oils fall under adult content or misleading content. Do you blog about those topics?
Pinterest says that,
“[Y]ou can save content about sexual health, breastfeeding, mastectomies, art, education, and well-being with adult nudity given the non-pornographic context, but we may limit its distribution so people don’t run into it accidentally.”
As well, if you are in the home decor niche or renovation niche, I would avoid using “ivory” as paint color or theme as this is a red flag word for Pinterest. And, this can result in suppression of your pins.
This can be a reason why your Pinterest traffic is taking a hit.
Does, this mean that you can’t share pins about breastfeeding? You can, but it just means that pinners will have a harder time finding your pins. Heather of Very Anxious Mommy, shares a lot of breastfeeding pins on her Pinterest profile.
2 Not Adapting to the New Features
To compete with Instagram and Tik Tok Pinterest has unveiled Idea Pins (once called Story Pins).
Along with video pins, Idea Pins are a way to keep Pinners on the platform longer.
As a content creator we don’t like that or want that, right?
We want people on social media to see our stuff and click right away for the juicy content on our blog. Well, I’m sorry to say, but every social platform out there is trying to keep their people on their platform.
Youtube works hard at showing content we want to see on repeat, Instagram has Reels as a way for us to sit and watch Reel after Reel after Reel and now Pinterest has Idea pins so that pinners can just sit and watch pin idea after pin idea.
It’s our job as content creators to adapt to these changes or new features. For the longest time, I didn’t give into Instagram Reels.
3: Using Low Quality Group Boards
Over the years group boards have been deprioritized (suppressed) on Pinterest. When I’m on my feed, I find only pins from pinners’ boards, not group boards.
And, for new pinners, this isn’t a great strategy anymore. Most newer group boards are very low or poor quality and many of them are spam.
It’s nearly impossible now to get into well established and high quality group boards (that ship has sailed). While I belong to many high-quality group boards, it’s something I no longer teach since it’s not applicable for new pinners.
Instead, focus on your own boards and profile.
4: Trying Out Too Many Tactics
I know for many of us, when we are trying a new social media platform, we want to try every possible strategy out there, right? For Pinterest, there are hundreds of Pinterest gurus and hundreds of Pinterest courses, and hundreds of strategies and tactics to use on Pinterest like:
- Only do manual pinning
- Only use Tailwind
- Create two alternate pins for each post
- Only create idea pins
What do you do?
Well, you try them all at once! Then, you get upset because it doesn’t work and then you don’t trust the source of that information. For me, I’m actually trying several different strategies that I’m fine-tuning for my audience, but I’m fortunate that I have more than one Pinterest profile to try these on.
Ideally though, if you start something new on Pinterest you have to stick with it for at least one month to conclude if that tactic worked or not. So, be patient!
5: Using Small Font or Illegible Fonts
The majority of pinners are viewing pins on mobile, so it’s more important than ever before to have legible pins.
This means limiting script fonts and making your fonts larger on your pin. When I first started Pinterest marketing, I loved using a script font for all my pins….I’m surprised I grew on Pinterest because looking at these old pins, well it’s hard for me to read them on my phone!
On mobile, these pins are smaller and it’s hard reading that script font! Instead, what I do now with my pins is make sure I use a very legible and very large font!