Just when you thought human innovation couldn’t progress any further, the colonel pushes us to new heights once again. KFC has joined forces with Beyond Meat to birth plant-based fried chicken and its hitting franchises across the U.S., starting on January 10. Intended to fully capture the essence of KFC’s iconic chicken, their limited edition menu item will get the full secret blend of 11 herbs and spices treatment.
Beyond Fried Chicken: KFC
“This needs to democratize plant-based protein, and do it where consumers love to go and eat,” says Ethan Brown, founder, and CEO of Beyond Meat. “The position that KFC is in to change how the consumer eats, it’s just hard to overstate that.”
Beyond Fried Chicken has gone through a long process of research and fine-tuning to reach the upcoming nationwide rollout. In 2019, they conducted a limited test run in Atlanta, which (unsurprisingly) saw venues selling out in under five hours. Then in 2020, the test was expanded to a selection of stores in Charlotte and Nashville.
The recipe has been custom-developed between the two brands. Using KFC’s proprietary formula, each piece has been shaped into fried chunks that are somewhere between a chicken finger and a chicken nugget. Beyond Meat has said that not only will it taste similar, but the protein has been specially designed to shred like a chunk of muscle tissue.
“The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president of KFC U.S. “And now over two years later we can say, ‘mission accomplished.’”
For all you fake meat feens, the Beyond Fried Chicken comes with a KFC dipping sauce and can be purchased as a combo meal in six or 12-piece orders. Prices start at USD$6.99 but may vary by location.