It turns out Justin Bieber really does get his cannabis from California, with the superstar recently announcing his partnership with Los Angeles-based cannabis company Palms.
His first product launch includes packs of pre-rolled joints named Peaches Bieber Cheeba after his recent hit single that was released in March of this year.
Justin Bieber Launches ‘Peaches’ Joints!
The limited-edition product consists of seven 0.5 gram pre-rolls that include Sativa, Indica, and Hybrid strains, all with a “peachy’ flavor. The Bieber cheeba dropped today across dispensaries in four states — California, Nevada, Massachusetts, and Florida — for a retail price of USD$50.00 (AUD$69.00).
The 27-year-old said he wanted to introduce his own range of cannabis products to help remove the stigma associated with the drug and help people with mental health concerns. “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure that I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
Speaking to Vogue, the Candian singer said a portion of the profits will be contributed to support Veterans Walk and Talk, a charity that utilizes cannabis and other psychedelics to support ex-service military people, and The Prisoner Project, which fights for criminal justice reform related to marijuana convictions. “Weed was something that I felt people tried to make me feel bad for enjoying,” Bieber told Vogue. “But I’ve now found a place in my life for weed products that have been beneficial in my human experience.”
Noah Annes, a co-founder of Palms, said: “Justin’s vulnerability and openness about his mental health struggles impressed us beyond measure, and we knew immediately we would want him to be at the helm of our first-ever collaboration. With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption.”
